itmustbenow ✓ Sustainable travel | Responsible travel | Sustainable tourism

Pagespeed Score

Desktop	88/100	✔
Mobile	65/100	❗

Optimization Stats

Field	Data	Result
Page Size	138 KB	✔
Compression	NO	✘
Text/Html Ratio	4210 / 140842 (bytes) = 2.99%	❗
Load Time	2.34 second	✘
Mobile Ready	0/100	✘
In-Page Links	45	✔
Doc Type	HTML 5	✔
Encoding	UTF-8	✔
Declared Language	EN-US	✔
Preferred Domain	Yes	✔
Robots.txt	Yes	✔
Url Rewrite	No	✔
Underscores in url	No	✔
Images Without ALT	0 / 5	✔
Embedded Objects (Desktop)	No	✔
Embedded Objects (Mobile)	Yes	✘
Iframe	Yes	✘
Custom 404 page	Yes	✔
Email Privacy	Yes	✔
Gsafe browsing	Yes	✔
Analytics	No	✘
W3C Validity	No	✘

Keyword Consistency ✔

Keywords	Freq	Title	Desc	<H>
hospitality	7	✘	✘	✘
sustainability	6	✘	✘	✘
force	6	✘	✔	✘
join	5	✘	✘	✘
carbon	5	✘	✘	✘
good	4	✘	✔	✘
reporting	4	✘	✘	✘
offset	4	✘	✘	✘
travel	4	✔	✔	✘
future	3	✘	✘	✘
need	3	✘	✘	✘
leaders	3	✘	✘	✘
about	3	✘	✘	✘
shop	3	✘	✘	✘
team	3	✘	✘	✘

57/100

Update

August, 16 2024

With 2.34 seconds in page load, 138 KB of page size and all other reports below, the itmustbenow.com has a SEO score of 57 out of 100

Meta tags data

Title	Sustainable travel \| Responsible travel \| Sustainable tourism \| Traveller – NOW
Description	NOW will inform, inspire and empower travellers to boldly call for sustainable travel and tourism. NOW is a global community of likeminded people who believe travellers and the travel industry have the responsibility to be a Force for Good and want to make a difference.
Keyword	Sustainable Travel, Sustainable Hotels, Sustainable Tourism, Responsible Travel, NOW, NOW community

Domain Registration

Age	8 Years, 47 Days
Created	29th-Jun-2016
Updated	22nd-Sep-2022
Expiry	29th-Jun-2026

DNS Data

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itmustbenow.com	NS	3600	target:ns48.domaincontrol.com
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itmustbenow.com	MX	3600	pri:5 target:alt1.aspmx.l.google.com
itmustbenow.com	MX	3600	pri:10 target:aspmx3.googlemail.com
itmustbenow.com	MX	3600	pri:5 target:alt2.aspmx.l.google.com
itmustbenow.com	MX	3600	pri:10 target:aspmx2.googlemail.com
itmustbenow.com	MX	3600	pri:1 target:aspmx.l.google.com
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itmustbenow.com	TXT	1800	txt:v=spf1 include:_spf.google.com include:zcsend.in ~all
itmustbenow.com	TXT	1800	txt:google-site-verification=xJCjFMXp_vcTNpgm4q4vw7euIsbRJiKAOd6OB_Ivi88

http Headers

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Expires: Thu, 19 Nov 1981 08:52:00 GMT
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HTTP/1.1 200 OK
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